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Invisible Mini-Funnels: Get More Sales By Using High Converting Goal-Based Mini-Funnels To Show Your Website Visitors Personalized Product Recommendations Here are specific examples of how you can do it too:įor Visual: show people case studies (Tony uses Pitbull, Hugh Jackman and Maria Menounos) and use videos (Tony uses his TED Talk, Netflix documentary and Super Soul Sunday with Oprah)įor Auditory: give people the option to speak to someone so they can make a buying decision (Tony offers people a complimentary results coaching session)įor Kinesthetic: show people the feeling they will get when making a buying decision (Tony gives people the feeling of luxury from his resort in Fiji and the feeling of altruism from his Tony Robbins Foundation)įor A uditory Digital: present what you do in an organized way so that people can work things out for themselves (Tony does this by segmenting his email list based on his “Wheel of Life” quiz categories and sending them relevant, timely content where they need the most help right now) Tony is taking my Mum’s advice on his homepage by offering different content mediums to match different peoples learning styles. Auditory Digital (facts and figures) learners so you need to have something that appeals to everyone's learning style, if possible.Įveryone has all four learning styles but most people are dominant in one of them.The takeaway: Content is KING! My Mum once told me “everyone has their own learning style” and we can break these down with VAKAD. Unsurprisingly, these were the first two categories I received emails about post-test:Īt first glance, this is a pretty overwhelming homepage for the prospect.Īnd in some ways, it actually might be overkill (after all, do people really need to know about his resort in Fiji before deciding to go to a seminar or sign up for coaching?). Here’s what that looks like: for the sake of the experiment, I gave myself a low score in both the ‘Health & Vitality’ as well as the ‘Leadership & Impact’ categories. Tony and his team can then deliver the most relatable, relevant, and interesting content to each segment.
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This quiz gives Tony and his team a way to segment their email list based on ratings quiz-takers give for different aspects of their lives.
TONY ROBBINS THE ULTIMATE BUSINESS MASTERY SYSTEM AMAZON SERIES
Interest: Tony gets people interested with a series of strategic, probing questionsĭesire: Tony gives people their own Gap score and the desire to improve it (who doesn’t want get to 100%, right?)Īction: Tony makes an offer to speak to one of his personal results specialists to strengthen their weakest areas This entire sequence is marketing at its finest using the age-old AIDA direct response marketing formula:Īttention: Tony grabs attention with his “Wheel of Life” quiz Instead of selling, you’re given the option to “SPEAK TO A PERSONAL RESULTS SPECIALIST” about the “problems” you’ve just discovered and agitated through the quiz. Tony likes it 95% organic… just like his eggs.īut what most people don’t realize is that organic and paid traffic is only 39% of Tony’s total traffic. Which might make you wonder if you’ll get anything useful from reading how he markets himself.Īfter all, most of Tony’s traffic comes from his personal brand. Very few (if any) of us will ever hit the worldwide recognition, renown and success Tony has.
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His loyal fans (happily) pay thousands just for the privilege of being in the same room as him for a few days.He’s sold 15 million copies of his books and 50 million copies of his audio programs worldwide.He is one of the most well-known "why guys" and life coaches in the world.